Sosenke
Sosenke is a key figure associated with PedidosYa, a leading delivery service that successfully expanded from Uruguay into several Latin American countries, including Chile, Argentina, and Brazil, starting in 2010. He has shared insights on the significance of having founders lead market development during early expansion stages, stressing the need for localized approaches in commercial and logistical strategies, as well as the importance of establishing a cohesive organizational culture across different countries.
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Uruguay:
Sosenke highlighted the importance of founders leading the development in new markets during the expansion process.
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