Stephan Pretorius
Stephan Pretorius is a prominent figure in the advertising industry, known for his expertise in artificial intelligence as it applies to marketing. As a co-leader of AI initiatives at WPP, he emphasizes the importance of human creativity alongside AI advancements, arguing that while AI can replace certain tasks, it does not eliminate jobs altogether. His insights on the impact of AI on advertising have made him a key voice in discussions about the future of the industry.
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Stephan Pretorius described himself as WPP’s AI guy and argued that creativity remains a human skill.
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