Styrmir Erlendsson

entrepreneur

Styrmir Erlendsson is a graphic designer and entrepreneur from Iceland, known for founding Brutta Golf, the country's first golf apparel brand that combines street style with comfort. Launched three years ago, Brutta Golf has gained popularity among a new generation of golfers, with its name playfully meaning 'ugly' in Italian, reflecting the often harsh playing conditions in Iceland. Styrmir initially founded a streetwear brand called Brutta Faccia in 2018 before transitioning to golf apparel as he combined his passion for golf with fashion design. He emphasizes the importance of style and community in golf, aiming to create a more vibrant and inclusive atmosphere for golfers in Iceland, while also engaging with fans through YouTube content and social media.