Sun Qianqian
Sun Qianqian is the Deputy Director of the Department of Arts Management at Communication University of China, who analyzes the success of quirky cultural products like 'crying horse' and 'Ma Biao Biao' in tapping into the emotional resonance with younger audiences.
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Sun Qianqian believes that the 'explosive popularity of the little horse' resonates with the younger generation's aesthetic pursuits.
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