Susanna Andersson
Susanna Andersson is the CEO of Visit Sweden, the organization responsible for promoting Swedish tourism on behalf of the state. She has highlighted the challenges faced by Sweden in competing for international tourists, particularly in light of lower marketing budgets compared to neighboring Nordic countries. Andersson notes a growing trend towards cooler vacation destinations as a response to rising temperatures in southern Europe.
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Sweden:
Susanna Andersson is the CEO of Visit Sweden, emphasizing the importance of tourism for the economy.
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