Sylvia Bellezza

professor

Sylvia Bellezza is a prominent researcher and professor known for her work in consumer behavior and marketing at Columbia Business School. She has gained recognition for her insights into how wealth and status are perceived in contemporary society, particularly regarding the shifting dynamics of luxury consumption. Her research explores the concept of 'Distance as a Status Symbol,' highlighting how affluent individuals are increasingly distancing themselves from conspicuous consumption in favor of more subtle expressions of wealth that reflect intellectual and cultural capital. Bellezza's work sheds light on the new social codes that define status among the elite, emphasizing the growing importance of knowledge, sustainability, and personal values in shaping consumer preferences.