Sylvio Bhering

Sylvio Bhering

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Sylvio Bhering was a Brazilian publicist and journalist who played a pivotal role in establishing Father's Day in Brazil in 1953 as part of a marketing campaign to promote gift-giving for the occasion, initially celebrated in Rio de Janeiro and later expanding nationwide.

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Sylvio Bhering instituted Father's Day in Brazil in 1953 as part of a marketing campaign.

Dia dos pais: entenda a origem da data e por que ela é diferente em outros países
O Estado de S. Paulo (Estadão)·LiechtensteinLiechtenstein· 2025-08-10
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