Tabitha Gicheru
Tabitha Gicheru is the Senior Assistant Director for Agribusiness and Manufacturing in Kenya, where she emphasizes the importance of continuous training for business owners, particularly the youth, to enhance the sustainability of micro, small, and medium enterprises (MSMEs). Gicheru has highlighted that a lack of administrative and financial management skills contributes to the high attrition rate of MSMEs, which play a crucial role in the economy by contributing about 40% to the GDP and employing over seven million people. She advocates for the MSMEs (Amendment) Act, 2025, which aims to strengthen the institutional framework, improve access to finance, and promote better leadership practices among business proprietors.
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Kenya:
Tabitha Gicheru emphasized the importance of continuous training for business owners in the MSME sector.
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