Tadeu Marroco

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Tadeu Marroco is the chief executive of British American Tobacco (BAT), where he has been instrumental in promoting the company's efforts towards Tobacco Harm Reduction (THR), aiming to shift 50% of its revenue towards smokeless products by 2035.

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According to the company’s chief executive, Tadeu Marroco, the goal is to ensure that at least 50 per cent of its revenue comes from smokeless products by 2035.

Colourful vapes in fun flavours might be a bigger problem in Pakistan than you think - Culture

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941·