Taleb Rifai

Taleb Rifai is a prominent Jordanian diplomat and former Secretary-General of the United Nations World Tourism Organization (UNWTO), serving from 2010 to 2017. With a background in international relations and economics, Rifai has been a vocal advocate for the role of tourism in fostering economic growth and cultural exchange. He emphasizes the transformative power of tourism as a means to enhance social development and create job opportunities worldwide. His leadership at the UNWTO has been marked by efforts to promote sustainable tourism practices and to harness technology to improve the travel experience, making him a key figure in discussions around the future of the global tourism industry.