Tamika Worrell

Tamika Worrell

academic Australia

Tamika Worrell is a senior lecturer in critical Indigenous studies at Macquarie University, focusing on the implications of cultural representation in the digital age. She critiques the use of AI-generated avatars that mimic Indigenous identities, labeling it as a form of cultural appropriation and 'digital blackface.' Worrell emphasizes the need for legislative measures to protect Indigenous cultural knowledge and emphasizes the importance of accountability in digital storytelling.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
38,818
Power
1,561$
Sentiment
5.07
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United Kingdom 1 5.00 0.05% +0% 67,886,011 34,390 $2,700,000 1,368$
New Zealand 1 6.00 0.09% +0% 4,822,233 4,428 $210,000 193$
Totals 2 72,708,244 38,818 $2,910,000 1,561$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Tamika Worrell, a senior lecturer in critical Indigenous studies, argued that the rise of 'AI Blakface' creates financial gain for its creator at the expense of Indigenous communities. 6

The New Zealand Herald – country’s largest newspaper, est. 1863: AI ‘Bush Legend’ Aboriginal influencer revealed as New Zealand creation