Tamika Worrell
Tamika Worrell is a senior lecturer in critical Indigenous studies at Macquarie University, focusing on the implications of cultural representation in the digital age. She critiques the use of AI-generated avatars that mimic Indigenous identities, labeling it as a form of cultural appropriation and 'digital blackface.' Worrell emphasizes the need for legislative measures to protect Indigenous cultural knowledge and emphasizes the importance of accountability in digital storytelling.
Not in the pool (under ¢1).
Recent news mentions
Tamika Worrell, a senior lecturer in critical Indigenous studies, argued that the rise of 'AI Blakface' creates financial gain for its creator at the expense of Indigenous communities.
AI ‘Bush Legend’ Aboriginal influencer revealed as New Zealand creation
New Zealand· 2026-01-17
Tamika Worrell describes the AI avatar as a form of cultural appropriation.
‘It’s AI blackface’: social media account hailed as the Aboriginal Steve Irwin is an AI character created in New Zealand | Indigenous Australians
United Kingdom· 2026-01-15
