Tanel Samm

Tanel Samm is a prominent figure in the Estonian music festival scene, serving as the head organizer for the Pühajärve jaanituli festival. Under his leadership, the festival has become a popular event for young audiences, with a lineup tailored based on extensive audience surveys. He has emphasized the importance of engaging with the preferences of festival-goers, particularly the 16-25 age group, which has influenced the selection of artists like Tommy Cash, who is highlighted as a standout performer for this year's event.