Te Brake
Te Brake is a prominent figure in the global fruit industry, currently serving as the CEO of Zespri, a leading marketer of kiwifruit. Under his leadership, Zespri has embarked on an ambitious strategy aimed at becoming the world’s healthiest fruit brand by 2035. Te Brake's vision is driven by key macro-trends such as increasing health consciousness among consumers, rapid technological advancements, and the challenges posed by climate change and geopolitical complexities. He emphasizes the importance of innovation and efficiency in supply chains to meet evolving consumer demands and ensure sustainable value for growers and shareholders alike.
Not in the pool (under ¢1).
Recent news mentions
Te Brake said Zespri’s 2035 strategy went beyond financial performance.
Zespri launches 2035 strategy at kiwifruit industry Momentum Conference in Tauranga
New Zealand· 2026-02-25
Te Brake said the team on the ground has done an outstanding job of working with customers to drive run rates.
Zespri sees 22% growth in Northern Hemisphere SunGold kiwifruit cropNew Zealand· 2025-11-08Te Brake said Zespri had been guided by key macro-trends it expected to impact the world over the next decade and beyond.
Zespri sets sights on becoming the world’s healthiest fruit brand by 2035New Zealand· 2025-10-11