Tehhi Polonskaya

Tehhi Polonskaya is the founder of the agency 'Brusnika' and an expert in marketing strategies focused on Generation Alpha, a demographic of children born after 2010. In recent discussions, she has highlighted the growing influence of this generation on consumer behavior, as they begin to shape their parents' spending decisions despite not making purchases themselves. Her insights are crucial for brands looking to adapt to the evolving market dynamics driven by this new wave of young consumers.