Thandiwe Mathibela

Thandiwe Mathibela serves as the General Manager for Global PR, Communications and Stakeholder Relations and Acting Chief Marketing Officer at South African Tourism. She has been instrumental in launching the global brand campaign 'South Africa Awaits – Come Find Your Joy,' which invites travelers to experience the country through a child’s perspective, celebrating its landscapes, culture, and people. Mathibela emphasizes the importance of human connection in tourism, noting that visitors are drawn to South Africa not only for its attractions but also for the warmth and service excellence of its people.