Thibault Roux

Thibault Roux is the Chief Digital Officer at Burger King, where he leads digital innovation and strategy. Recently, he has been in the news for overseeing the rollout of an AI chatbot named 'Patty' designed to enhance employee hospitality by monitoring service interactions in drive-thrus. Roux emphasized that the technology aims to serve as a coaching tool for employees rather than to surveil them, helping to improve overall service patterns within the fast-food chain.