Thom Sussex
Thom Sussex is a New Zealand menswear designer known for his brand Thom Morison, which he launched in December 2020. Despite his passion for high-quality, ethically made garments, Thom announced the closure of his Auckland store due to the challenges of competing in a market that often prioritizes lower prices over premium craftsmanship. His journey reflects the struggles of local designers in New Zealand to cultivate a sustainable customer base for higher-priced fashion, especially as many of his engaged clients have relocated overseas. As he prepares to close this chapter, Thom emphasizes the importance of reflection and the need to prioritize quality over quantity in the fashion industry.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| New Zealand | 1 | 5.00 | 0.06% | +0% | 4,822,233 | 2,767 | $210,000 | 120$ |
| Totals | 1 | 4,822,233 | 2,767 | $210,000 | 120$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
New Zealand:
Menswear designer Thom Sussex has announced he is preparing to close his store in Auckland’s Grey Lynn by the end of this month.
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