Tim Derdenger

Tim Derdenger

academic United States

Tim Derdenger is an associate professor of marketing and strategy at Carnegie Mellon's Tepper School of Business, known for his expertise in branding and consumer behavior. His insights into the marketing strategies of cultural icons like Dolly Parton highlight the importance of continual engagement and collaboration with new generations, illustrating how such connections can help maintain relevance in today's evolving market.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
74,199
Power
4,707$
Sentiment
5.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 5.00 0.02% +0% 331,002,651 74,199 $21,000,000 4,707$
Totals 1 331,002,651 74,199 $21,000,000 4,707$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Tim Derdenger commented on Dolly Parton's continual engagement and collaborations with new generations. 5

Fox News: Country icon Dolly Parton's 'trashy' style led to decades of success