Tim Derdenger
Tim Derdenger is an associate professor of marketing and strategy at Carnegie Mellon's Tepper School of Business, known for his expertise in branding and consumer behavior. His insights into the marketing strategies of cultural icons like Dolly Parton highlight the importance of continual engagement and collaboration with new generations, illustrating how such connections can help maintain relevance in today's evolving market.
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Tim Derdenger commented on Dolly Parton's continual engagement and collaborations with new generations.
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