Tim Reuss

Tim Reuss is the Chief Executive Officer of the Canadian Automobile Dealers Association (CADA), where he advocates for policy changes to enhance vehicle availability and affordability for Canadian consumers. With a background in senior roles at notable automotive companies, including the Dilawri dealership group and Mercedes-Benz Canada, Reuss emphasizes the need for Canada to expand its vehicle compliance regulations to align with those of Europe and other high-standard regions. His insights highlight the restrictions Canadian drivers face due to U.S. regulations, and he actively encourages a shift towards a more diverse automotive market in Canada.