
Tinashe Musara
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Tinashe Musara is the artistic director of Helmer, a luxury brand featured at the M.A.D Festival, who emphasizes the unique street style of Montreal that often favors local, handmade fashion over mainstream brands.
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Not in the pool (under ¢1).
Recent news mentions
Tinashe Musara is the artistic director of Helmer, one of the larger luxury brands at the festival.
What Montreal’s summer fashion festival says about its status as Canada’s fashion capitalThe Globe and Mail·
Canada· 2025-08-23



