
Todd Yellin
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Todd Yellin is a former director of personalization at Netflix who played a pivotal role in redefining how films and TV shows are categorized and recommended on the platform. He left Netflix in 2022 to return to directing, reflecting on the challenges of independent filmmaking in the current landscape dominated by algorithmic content.
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Todd Yellin was the director of personalisation at Netflix and worked on redefining film classification.
Bland, easy to follow, for fans of everything: what has the Netflix algorithm done to our films? | NetflixThe Guardian·
United Kingdom· 2025-08-28











