Tony Roach
Tony Roach is an executive vice president at Southwest Airlines, where he plays a key role in shaping customer experience and brand strategy. Recently, he was in the news for announcing the airline's transition to assigned seating, a significant change from its traditional open-seat boarding policy, aimed at providing customers with more choice and control over their travel experience.
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United States:
Tony Roach, Southwest executive vice president of customer and brand, said in a press release that customers want 'greater control over their travel experience.'
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United States:
Tony Roach is the Southwest executive vice president of customer and brand who announced the start date for assigned seating.
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