Tony Roach

Tony Roach

executive United States

Tony Roach is an executive vice president at Southwest Airlines, where he plays a key role in shaping customer experience and brand strategy. Recently, he was in the news for announcing the airline's transition to assigned seating, a significant change from its traditional open-seat boarding policy, aimed at providing customers with more choice and control over their travel experience.

Global Media Ratings
Dominance
0.02%
Persistence
0 wks
Reach
269,327
Power
17,087$
Sentiment
7.50
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 2 7.50 0.08% +0% 331,002,651 269,327 $21,000,000 17,087$
Totals 2 331,002,651 269,327 $21,000,000 17,087$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

United States United States: Tony Roach, Southwest executive vice president of customer and brand, said in a press release that customers want 'greater control over their travel experience.' 7

Fox News: Southwest becomes last airline to switch to an assigned seating process in 2026

United States United States: Tony Roach is the Southwest executive vice president of customer and brand who announced the start date for assigned seating. 8

CNN: Southwest Airlines announces start date for assigned seating