Tor W. Andreassen
Tor W. Andreassen is a professor at the Norwegian School of Economics (NHH), specializing in consumer behavior and marketing strategy. He has provided insights on the effectiveness of consumer boycotts, noting their potential to signal consumer dissatisfaction while also warning about the complexities of product ownership and market dynamics.
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Norway:
Tor W. Andreassen states that consumer boycotts can work but their effectiveness varies.
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