Toru Iwatani

Toru Iwatani

designer Japan

Toru Iwatani is a Japanese video game designer best known for creating the iconic arcade game Pac-Man, which debuted in 1980. His inspiration for the character came from a pizza with a missing slice, leading to the design of the simple yet memorable yellow figure. Iwatani aimed to create a game that appealed to a broad audience, including both genders and players of all ages. Pac-Man became a cultural phenomenon, marking the beginning of the golden age of video games and influencing countless sequels and adaptations over the decades. As of 2023, Iwatani's work on Pac-Man continues to be celebrated as a significant milestone in the history of gaming.

Global Media Ratings
Dominance
0.01%
Persistence
0 wks
Reach
104,154
Power
6,608$
Sentiment
9.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
United States 1 9.00 0.03% +0% 331,002,651 104,154 $21,000,000 6,608$
Totals 1 331,002,651 104,154 $21,000,000 6,608$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Ecuador Ecuador: Toru Iwatani designed Pac-Man, which became a cultural icon and one of the most influential video games of all time. 9

El Universo – major Ecuadorian daily, est. 1921: ¿Qué se conmemora este 22 de mayo? | Sociedad | La Revista

Paraguay Paraguay: Toru Iwatani, the lead designer, was inspired to create Pac-Man by observing a pizza with a missing slice. 9

ABC Color – leading Paraguayan newspaper, est. 1967: Pac-Man cumple 45 años: la era dorada de los videojuegos - Tecnología