Toyin Mustapha

Toyin Mustapha

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Toyin Mustapha is the head of music partnerships for TikTok in the UK and Ireland, where he plays a crucial role in promoting electronic music and supporting artists on the platform, emphasizing the mainstream success of the genre.

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Recent news mentions

Toyin Mustapha, TikTok’s head of music partnerships for the UK and Ireland, highlighted the success of British artists in electronic music.

Views of TikTok posts with electronic music outgrow those using indie | TikTok
The Guardian·United KingdomUnited Kingdom· 2025-04-21
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