Toyin Mustapha

Toyin Mustapha

executive United Kingdom

Toyin Mustapha is the head of music partnerships for TikTok in the UK and Ireland, where he plays a crucial role in promoting electronic music and supporting artists on the platform, emphasizing the mainstream success of the genre.

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United Kingdom United Kingdom: Toyin Mustapha, TikTok’s head of music partnerships for the UK and Ireland, highlighted the success of British artists in electronic music. 8

The Guardian: Views of TikTok posts with electronic music outgrow those using indie | TikTok