Transsion Holdings

company

Transsion Holdings is a prominent smartphone manufacturer based in Shenzhen, China, founded in 2006. Notably, it stands as the fourth largest smartphone producer globally, with a market share of 9% in 2024, surpassing established brands such as Oppo and Huawei. Unlike many of its Chinese counterparts, Transsion does not sell its devices in mainland China; instead, it has successfully penetrated emerging markets, particularly in Africa, where it commands around 40% market share. The company operates popular brands like Infinix, Tecno, and Itel, primarily focusing on affordable smartphones. Transsion's strategy includes targeting over 70 markets worldwide, aiming to replicate its success in regions like Bangladesh and Pakistan, while also venturing into higher-end segments with models like the Tecno Phantom series.