Tressie Lieberman
Tressie Lieberman is the global chief brand officer of Starbucks, where she plays a pivotal role in shaping the company's branding and customer engagement strategies. With a background in marketing and a focus on enhancing customer experiences, Lieberman has been instrumental in implementing initiatives that resonate with Starbucks' loyal customer base. Her recent announcement regarding the overhaul of Starbucks' loyalty program reflects the company's efforts to adapt to customer feedback and changing market dynamics.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Canada | 1 | 7.00 | 0.09% | +0% | 38,005,238 | 34,270 | $1,700,000 | 1,533$ |
| Totals | 1 | 38,005,238 | 34,270 | $1,700,000 | 1,533$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Canada:
Tressie Lieberman, the company’s global chief brand officer, said that the shift reflects what 'members told us matters most.'
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