Tuma Basa
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Tuma Basa is the Director of Black Music & Culture at YouTube, recognized for his efforts to promote and elevate African artists on global platforms. He has played a pivotal role in supporting the careers of numerous musicians and is known for acknowledging the cultural significance of African music in the international music scene.
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Recent news mentions
Tuma Basa of YouTube was adamant about sharing what he sees as the number one reason many YouTubers go from earning coins to fizzling out.
YouTube exec says violent, profane videos get views not coins | EntertainmentThe Gleaner – major Jamaican newspaper, est. 1834·
Jamaica· 2026-02-28
Jamaica· 2026-02-28The award was presented by YouTube’s Director of Black Music & Culture, Tuma Basa, who lauded Diamond for 'representing Africa to the world'.
How Diamond Platnumz balances global stardom with artistic introspectionThe Citizen – major Tanzanian English newspaper, est. 2004·
Tanzania· 2025-07-04
Tanzania· 2025-07-04
