Tuma Basa

Tuma Basa

director Unknown

Tuma Basa is the Director of Black Music & Culture at YouTube, recognized for his efforts to promote and elevate African artists on global platforms. He has played a pivotal role in supporting the careers of numerous musicians and is known for acknowledging the cultural significance of African music in the international music scene.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
9,401
Power
48$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
Jamaica 1 7.00 0.32% +0% 2,961,167 9,401 $15,000 48$
Totals 1 2,961,167 9,401 $15,000 48$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

Jamaica Jamaica: Tuma Basa of YouTube was adamant about sharing what he sees as the number one reason many YouTubers go from earning coins to fizzling out. 7

The Gleaner – major Jamaican newspaper, est. 1834: YouTube exec says violent, profane videos get views not coins | Entertainment

Tanzania Tanzania: The award was presented by YouTube’s Director of Black Music & Culture, Tuma Basa, who lauded Diamond for 'representing Africa to the world'. 8

The Citizen – major Tanzanian English newspaper, est. 2004: How Diamond Platnumz balances global stardom with artistic introspection