Tushar Atre

Tushar Atre was a 50-year-old Indian-origin CEO known for founding AtreNet, a corporate marketing firm, and Interstitial Systems, a cannabis company located in the Santa Cruz region. His entrepreneurial ventures made him a multimillionaire, but his life was tragically cut short when he was kidnapped and murdered in 2019. Atre was known for maintaining a controversial work environment at his cannabis farm, where reports suggest he implemented harsh measures, including demanding excessive physical tasks from his employees.