Ulrica Hedman
Ulrica Hedman is the CEO of Fastighetsbyrån, a prominent real estate agency in Sweden. In a recent study conducted by Verian, she highlighted the increasing concerns over safety in residential areas, noting that this growing sense of insecurity is influencing the housing market and the decisions of buyers and sellers. Hedman emphasized the importance of security as a primary factor for individuals choosing where to live, as reflected in the survey results.
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Recent news mentions
Ulrica Hedman discusses the expected effects of upcoming changes in mortgage regulations.
Nytt prisrekord på bostadsrätter i centrala Stockholm
Sweden· 2026-03-06
Ulrica Hedman, CEO of Fastighetsbyrån, believes that prices for the most expensive properties correlate more with stock market developments.
Prisskillnader på bostadsrätter har ökatSweden· 2026-02-24
Ulrica Hedman, CEO of Fastighetsbyrån, comments that the news of the lowered interest rate can provide some stimulus to a sluggish housing market.
Riksbanken sänker räntan – svag svensk ekonomi bakom beslutetSweden· 2025-06-18
Ulrica Hedman, CEO of Fastighetsbyrån, commented on the increasing feelings of insecurity affecting the housing market.
Undersökning: Fler känner sig otrygga i sitt bostadsområdeSweden· 2025-06-16