Umair Saeed

Umair Saeed

strategist Pakistan

Umair Saeed is the Chief of Strategy at Surpass Consulting Group, where he advocates for fostering a culture of boredom within the advertising industry to enhance creativity. With over two decades of experience in advertising, he reflects on the industry's challenges in attracting and retaining top talent, emphasizing the importance of allowing employees the freedom to think and innovate amidst a distraction-driven world.

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Pakistan Pakistan: Umair Saeed argues that ad agencies and clients need to foster a culture of boredom to enhance creativity. 7

Dawn – Pakistan’s oldest and most widely read English daily, est. 1941: Time to Get Bored - Aurora