Unnar Helgi Daníelsson

Unnar Helgi Daníelsson is an Icelandic entrepreneur known for founding Thor's Skyr, a chain that introduces traditional Icelandic skyr to the United States, particularly in Arizona. After initially planning to sell skyr in stores, he pivoted to opening restaurants to offer healthy fast food options. With several locations in Phoenix and plans for expansion, Unnar's venture aims to popularize this nutritious dairy product among American consumers while celebrating its Icelandic roots.