Urmas Vaino

Urmas Vaino is a notable Estonian television personality and media expert, known for his insightful commentary on the evolving landscape of television and media consumption. With a career spanning several decades, he has been influential in shaping the Estonian television industry, often discussing the balance between traditional formats and the need for innovation. In a recent article, he shared his perspectives on the impact of the COVID-19 pandemic on viewer habits and the challenges faced by traditional television in competing with streaming services and social media.