Urs Schluechter

Urs Schluechter is the director of Emmentaler Switzerland, an organization that oversees the production and promotion of the iconic Swiss cheese, Emmentaler. In recent news, he has been vocal about the need to preserve the traditional characteristics of Emmentaler, particularly the size of its holes, which have diminished over the years. Schluechter has advocated for the use of Heublumenpulver, a natural additive, to restore the cheese's distinctive holes, emphasizing the cultural significance of this Swiss product.