Varun Gupta
Varun Gupta is a marketing expert who focuses on leveraging brand strategies within the Indian film industry. He has discussed the manipulative tactics often employed by marketing agencies to exploit the insecurities of filmmakers and actors, especially during a film's release. Gupta's insights shed light on the darker side of marketing and its intersection with smear campaigns in Bollywood.
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India:
Varun Gupta underscores the role of marketing agencies in leveraging smear tactics for business gains.
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