Via Lavdas

Via Lavdas is a business category manager at Coles who recently testified in court regarding pricing strategies for Arnott’s Shapes biscuits. She was involved in negotiating the price adjustments and promotional strategies, including the controversial 'Down Down' pricing campaign. Lavdas faced scrutiny over the timing of price increases and discounts, which have drawn the attention of the Australian Competition and Consumer Commission (ACCC) amid allegations of misleading pricing practices by major supermarkets.