Vicenç Giménez

Vicenç Giménez is a seasoned baker with nearly fifty years of experience, known for founding Can Vicenç. He emphasizes the growing consumer demand for artisanal bread made from sourdough, highlighting the stark contrast in quality between artisanal and industrial bread. Giménez advocates for the revival of traditional baking techniques, urging bakers to adapt and compete with large producers by focusing on high-quality ingredients and meticulous processes.