Vicky Tzega

Vicky Tzega is a legal advisor for the Consumers' Association of Greece, known as EKPOIZO. She has been vocal about the issues surrounding hidden advertising practices among influencers in Greece, particularly in relation to the promotion of fast fashion and unhealthy food products. Tzega has highlighted the psychological pressures these influencers exert on young consumers through promotional tactics that create a sense of urgency and impulsive buying behavior.