Victor Matos
Victor Matos is a seasoned entrepreneur in the wine industry, known for his role as the owner of Sociedade de Vinhos Victor Matos II S.A., based in Castanheira do Ribatejo. With decades of experience, he has been vocal in opposing new labeling regulations that he believes unfairly impact his business. Matos has taken legal action against the Ministry of Agriculture, contesting the non-approval of wine labels under the recent Portaria n.º 314/2024/1, which mandates stricter rules for wine labeling in Portugal. His company is noted for importing and selling bulk wine and managing various brands, including 'Pias,' which is named after a village in Alentejo.
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Portugal:
Victor Matos is one of the main opponents of the new wine labeling legislation.
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