Viktor Shukelovich

Viktor Shukelovich is a prominent Belarusian journalist and host of the program 'Mova nanova' aired on Belsat TV, where he discusses the nuances of the Belarusian language and its cultural significance. He has raised concerns about the influence of Russian terminology, particularly the term 'kulich' for Easter bread, which he argues has supplanted traditional Belarusian names for such baked goods. Through his work, Shukelovich emphasizes the importance of preserving local language and customs against external influences.