Vilius Jorudas

Vilius Jorudas is the sustainability manager at 'Iki', a leading Lithuanian supermarket chain. He is known for his efforts in raising awareness about food waste and promoting sustainable practices among consumers. Jorudas emphasizes the importance of understanding food labeling, particularly the differences between 'best before' and 'use by' dates, as a way to reduce unnecessary food disposal. His initiatives aim to educate the public on how to make informed decisions regarding food consumption, ultimately leading to both economic savings and a more sustainable lifestyle.