Vladimir Malyavko

Vladimir Malyavko is a Belarusian designer and the founder of the clothing brand Znivien, established in 2021. Initially operating from Belarus, he partnered with his friend Pavel Derkach in Poland to produce stylish T-shirts that reflect Belarusian culture. Malyavko's designs gained popularity, particularly during the 2022 conflict involving Ukraine, leading to sales of over 400 items in a short period. He emphasizes the importance of creativity over political messaging in his work and views Znivien as a side project rather than a primary business. In 2023, the brand was recognized as the best business of the year by the Association of Belarusian Business Abroad.