Vorobyov
Vorobyov is a media strategist and content creator who focuses on reshaping the narrative surrounding Israel in social media. She emphasizes the importance of emotional storytelling over cold facts, advocating for an authentic representation of Israel's vibrant culture, diverse society, and dynamic lifestyle. Through her work, she aims to connect with younger audiences, particularly Generation Z, by offering relatable, personal stories that resonate on platforms like TikTok and Instagram.
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Israel:
Vorobyov argues that Israel's image on social media is often negative and emphasizes the need for a more emotional approach in communication.
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