Vygintas Domarkas

Vygintas Domarkas is the Digital Transformation Director at Telia, where he focuses on the implications of artificial intelligence on public perception of influencers. He emphasizes the growing difficulty for consumers to discern between real individuals and AI-generated personas, highlighting recent research that reveals a significant portion of people struggle to identify AI-created images. His insights point to the potential risks and responsibilities associated with the increasing realism of digital avatars in social media.