Wan Yihuan
Wan Yihuan is a 30-year-old finance professional from Shanghai who has shifted her luxury consumption habits from established Western brands like Hermès and Tom Ford to Chinese brands such as Songmont and Mao Geping, reflecting a growing trend among consumers seeking more culturally resonant and value-driven luxury options.
Global Media Ratings
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Brazil:
Wan Yihuan is a consumer who has shifted her preferences from luxury brands to local brands.
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