Wang Ran

Wang Ran

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Wang Ran is a college student from the post-2000 generation who actively engages in emotional consumption, illustrated by her enthusiasm for collecting blind boxes, which she enjoys for the excitement and social sharing they provide rather than their intrinsic value.

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Wang Ran expresses her excitement for surprise and social sharing through blind box purchases.

从“买东西”到“买感受”——我国青年消费趋势的观察与思考 _光明网
Guangming Daily·ChinaChina· 2026-02-05
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