Wendy Salisko
Wendy Salisko is a co-founder of the advisory firm WADE, where she provides insights on branding and market strategies. She has been closely following Roots Corp.'s strategic review, emphasizing the importance of the company leveraging its heritage brand while addressing its growth challenges.
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Wendy Salisko, Andersen’s co-founder at WADE, said the review will help Roots decide which markets to double down on.
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