Whinell T. Shasha
Whinell T. Shasha is a lecturer at the University of Liberia and a prominent figure in discussions on media sustainability. During the Integrity Media Forum 2026, she stressed the importance of building trust as a core value for media institutions in Liberia. Shasha proposed that to survive in a saturated information landscape, media must reposition themselves as trusted brands and explore diversified revenue models, including subscriptions and events, to enhance their credibility and financial viability.
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Whinell T. Shasha argued that the media must reposition itself as a brand anchored in trust.
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