Whinell T. Shasha

Whinell T. Shasha is a lecturer at the University of Liberia and a prominent figure in discussions on media sustainability. During the Integrity Media Forum 2026, she stressed the importance of building trust as a core value for media institutions in Liberia. Shasha proposed that to survive in a saturated information landscape, media must reposition themselves as trusted brands and explore diversified revenue models, including subscriptions and events, to enhance their credibility and financial viability.