Willi Klinger

Willi Klinger is a prominent Austrian wine expert and former managing director of Österreich Wein Marketing, where he significantly enhanced the international presence of Austrian wines. With a career spanning several decades, he has played a vital role in professionalizing wine advertising and marketing in Austria. Klinger, now 69, has also led a wine trading company and served as the managing director of the Wachau Winery Cooperative. Beyond his wine expertise, he holds a degree in acting and performs as a cabaret artist. Currently, he works as a strategic consultant and author, focusing on wine history and culinary topics. Klinger is actively engaged in addressing the challenges posed by declining wine consumption among younger generations, advocating for innovative approaches to attract them back to wine culture.