William Heinecke
William Heinecke is a prominent Thai-American businessman and entrepreneur known for founding the Minor International hospitality group, which has grown to become one of Asia's largest hospitality companies with over 560 hotels across more than 50 countries. Heinecke moved to Thailand as a teenager and began his career in the hospitality industry in 1978 with a beachfront resort in Pattaya. His innovative business strategies and expansion efforts, including the acquisition of Spain's NH Hotel Group in 2018, have significantly impacted the tourism landscape in Thailand. Recently, Heinecke has been in the news for capitalizing on the popularity of the HBO series 'The White Lotus,' which has drawn increased tourist interest to Thailand.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Australia | 1 | 8.00 | 0.05% | +0% | 25,499,884 | 12,379 | $1,380,000 | 670$ |
| Totals | 1 | 25,499,884 | 12,379 | $1,380,000 | 670$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Australia:
Heinecke is moving quickly as The White Lotus reels in those who had not thought of holidaying in Thailand.
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